For more than 20 years with the greatest of attention to design, quality, sustainability, massimo has focused on creating handmade rugs.

Freshness and Lightness. The rhythm of playful colours on massimo e-commerce products’ packaging. We opted out for natural recycled cardboard packaging inspired by massimo’s sustainability core principle.

To create a strong visual presence we decided to enrich the packages with colours that highlight their natural characteristics. The coloured surfaces lend freshness and playfulness, communicating the character of massimo rugs.